I think everyone knows this, but just in case I missed someone, I’m leaving full-time law firm life at the end of this month. I’m going to work full-time for FitFluential. I’ve talked about FitFluential a lot on the blog since I got involved, but I want to talk about how I got here. It’s a story about the power of social media.
In 2010, I decided to go to my first blog conference, BlogHer. Since I have treated my blog as a business for years, I registered for the BlogHer Business Conference, which was the day before the main conference. Then I got invited to go on a tour of Ellis Island. I totally wanted to do that instead. I listed my Business Conference pass for sale. I advertised it on the BlogHer Forums and on Twitter.
Kelly Olexa bought my pass. I wasn’t a regular on Twitter. In fact, I didn’t really like it that much. By that point, I had completely locked down my Facebook account and deleted more than half of my friend list. I was becoming a social media hermit, other than my blog.
But, between Kelly and me, there was no stopping the chatty. We made plans to meet up at the conference. Robin and I had dinner with Kelly at Nobu and hit it off. A match made over the chocolate bento box.
We stayed in touch and became better friends. We got to hang out again at Blog World since it was in Las Vegas.
Shortly after that conference, I remember when Kelly told me that she had an idea to start a business based around fitness influencers. As the idea grew, she asked if I would be on the Board of Advisors. This was, of course, FitFluential. I said yes.
FitFluential grew and morphed. I’m now FitFluential’s Chief Marketing Officer. I’m a part of something amazing that started with Kelly’s idea and has grown to more than 2,600 members in 10 months. We’re working with amazing brands. Every day, I am absolutely astounded by the camaraderie in the FitFluential Ambassador Community.
I’m here because of a tweet. One tweet. That’s how I connected with Kelly. Then we continued the conversation. We met at the conference. If someone told me in July 2010, when I was possibly at my unhappiest point in my legal career, that I would be leaving litigation to work full-time for a company like FitFluential, I would have laughed.
It’s possible. I’m proof. Nurture your connections. Be open to the possibilities. Take risks. It is worth losing a little (or a lot) of sleep.
Thank you to Kelly. Thank you to BlogHer. Thank you to Liberty Mutual for offering to take me to Ellis Island. Thank you to Nobu for your sushi and chocolate bento box. Thank you to BlogWorld for not moving from Las Vegas in 2010. Thank you to everyone I’ve since connected with on social media. Learn the importance of this magical tool that we have. Use it to make your dreams come true.